Marketing Science & Practice Journal (MSPRJ) is a peer-reviewed, open access academic journal devoted to the advancement of marketing theory, research, and practice. The journal serves as a scholarly platform for academics, practitioners, policymakers, and students to exchange insights and contribute to the evolving landscape of marketing in an increasingly data driven and dynamic global economy.
MSPRJ publishes original, high quality, and interdisciplinary research that deepens understanding of consumer behavior, market strategy, digital transformation, sustainability, branding, and other areas central to marketing science and practice. The journal encourages submissions that integrate analytical rigor with practical relevance, supporting innovation and strategic decision making across industries and markets.