Marketing Science & Practice Journal (MSPRJ) is an academic, peer reviewed platform dedicated to advancing theoretical and practical understanding in the field of marketing and its related disciplines. The journal seeks to foster the exchange of innovative ideas, empirical research, and applied knowledge that contribute to the evolving landscape of marketing science and practice.

MSPRJ aims to bridge the gap between marketing theory and managerial application by publishing research that integrates analytical rigor with real world relevance. The journal welcomes interdisciplinary contributions that enhance the understanding of consumer behavior, market dynamics, technological transformations, and sustainable marketing practices in global and local contexts.

We invite high quality submissions in but not limited to the following areas:

1. Marketing Theory and Strategy

         ·        Contemporary marketing concepts and frameworks

         ·        Strategic marketing planning and implementation

         ·        Market orientation and competitive positioning

         ·        Relationship marketing and customer value creation

2. Consumer Behavior and Insights

         ·        Psychological and sociocultural determinants of consumer behavior

         ·        Consumer decision making models and behavioral economics

         ·        Neuromarketing and sensory marketing

         ·        Customer experience and brand loyalty

3. Digital Marketing and Technology

         ·        Social media marketing and influencer strategies

         ·        E-commerce and omnichannel marketing

         ·        Artificial intelligence and automation in marketing

         ·        Big data analytics and marketing intelligence

4. Branding and Communication

         ·        Brand equity, identity, and reputation management

         ·        Corporate communication and storytelling

         ·        Cross cultural and international branding

         ·        Advertising effectiveness and promotional strategies

5. Sustainability and Ethical Marketing

         ·        Green marketing and sustainable consumption

         ·        Corporate social responsibility and ethical branding

         ·        Environmental and social impact of marketing practices

         ·        Sustainability metrics and reporting in marketing

6. Service Marketing and Customer Relationship Management

         ·        Service quality measurement and customer satisfaction

         ·        Relationship marketing and loyalty programs

         ·        Customer engagement and retention strategies

         ·        Experience design in service industries

7. Marketing Education and Practice

         ·        Pedagogical innovations in marketing education

         ·        Integration of theory and practice in marketing curricula

         ·        Professional development and marketing competencies

         ·        Case studies of successful marketing practices

8. Emerging and Interdisciplinary Topics

         ·        Marketing in emerging markets

         ·        Cultural and societal influences on marketing

         ·        Geopolitical and economic changes shaping consumer trends

         ·        Crisis marketing and adaptive strategies in uncertain times

MSPRJ encourages submissions from academics, practitioners, and researchers that contribute to the advancement of marketing knowledge and practice on both theoretical and applied fronts.