Marketing Science & Practice Journal (MSPRJ) is a peer-reviewed academic journal dedicated to advancing knowledge and research in the diverse field of marketing. The journal provides a rigorous and dynamic platform for the dissemination of high-quality, original studies that explore the intersection of marketing science, consumer behavior, technology, and business practice.
MSPRJ aims to bridge the gap between theory and practice by fostering scholarly dialogue among academics, researchers, practitioners, and policymakers. The journal encourages submissions that critically examine marketing strategies, consumer insights, technological innovations, sustainability, ethics, and data-driven decision-making in both local and global contexts.
The scope of MSPRJ encompasses a wide array of topics, including but not limited to marketing analytics, digital transformation, branding, advertising, customer relationship management, green marketing, service marketing, cross-cultural consumer studies, and the evolving role of artificial intelligence in marketing practice. Through its interdisciplinary orientation, MSPRJ seeks to contribute to a deeper understanding of marketing’s role in shaping modern economies and societal development.
The journal upholds the highest academic and ethical standards. All submissions undergo a double-blind peer-review process to ensure the integrity, originality, and scholarly contribution of published research. MSPRJ adheres to the ethical principles set forth by the Committee on Publication Ethics (COPE), emphasizing transparency, fairness, and responsibility throughout the editorial and review processes.
By combining scientific rigor with managerial relevance, Marketing Science & Practice Journal (MSPRJ) serves as a vital resource for researchers, educators, marketing professionals, and policymakers seeking to advance the theory and practice of marketing in an ever-changing global environment.